FRIDAY, NOVEMBER 1, 8:30am – 9:30am – 

A Tale of two brands – the sometimes tricky balancing act between your own brand and your organization.

Led by Mike Leon, Managing Director, Brand Heroes Inc.

In sales, a familiar question is: are you buying the product or the person selling it? This applies to all levels of an organization, especially for founders and CEOs. Personal branding is crucial, but balancing individual and organizational brands can be challenging and impact career growth and success. In this interactive seminar, you’ll learn actionable strategies to navigate this balance, including:
  • What are the key differences between a personal and corporate brand?  How do the two interact?
  • How to build a brand that embodies your own values, but will remain separate and live on even if you exit the business?
  • What are the inherent risks and rewards that come with mixing the two?
  • What are some best practices to operationalize your personal and corporate brands?  (This will be looked at both from a marketing and talent acquisition context).

Join us for this engaging conversation!!

REGISTER

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