WEDNESDAY, DECEMBER 6, 8:30am – 9:30am – 

Reviewing your marketing plan annually (at minimum) can help you

  • Reorient your plan to your company’s new year’s goals
  • Reflect and incorporate learnings into your future marketing efforts
  • Optimize based on changes in your market (competitors, customers, partners, distributors, etc.)
  • Plan for any changes in your business (new product launches, new channels, etc.)
  • Revisit resourcing needed to accomplish your goals
  • And more!

In this session, led by Roshni Wijayasinha, we’ll discuss some best practices when it comes to annual marketing planning.