We still need to generate revenue while your newly optimized website builds authority within the Google search rankings. Pay-per-click advertising can be an effective tool for building quick wins, but you can burn through your budget quickly if you’re not careful. In this session we will examine four key ad platforms (Google Search Network, Google Display Network, Facebook Ads and LinkedIn Ads), how each can be used for your business, and tips to make sure you make the most of your budget.