WEDNESDAY, MAY 14, 8:30am – 9:30am –
Trust isn’t built in a single meeting—it’s earned through consistent actions, clear communication, and an ability to show that you truly understand your buyer’s needs. In sales, trust is the difference between interest and commitment, between a prospect ghosting you—or calling you first when they’re ready to buy.
Join the discussion as we explore how to intentionally build trust throughout the sales journey, from that first conversation to signing the deal—and beyond. While storytelling can help illustrate your value, trust is also built through how you listen, follow up, handle objections, and demonstrate expertise.