Finding Product-Market Fit (PMF) is critical for startups but its also important for established companies when developing new products or line extensions. Developing and validating an MVP is one way [...]

Product Management Peer Group - January 2019 Roles & Responsibilities. Product Management in many technology companies can mean different things and the resulting role is often caught up in firefighting [...]

Market Segmentation & Product Fit February 21, 2019 - Customer Segmentation. The foundation of almost all Product Management activities is understanding your customer and focusing on specific segments that will [...]

Product Management Peer Group Topic: Personas and Positioning. Product Management uses tools like persona profiles, "jobs to be done” and user stories to define problems, pain-points, and needs of customers [...]

Product Management Peer Group Topic: Market/Product Fit. The primary goal for a startup is the race to Market/Product Fit but established companies also need to understand it when innovating. This [...]

Product Management Peer Group Topic: Working with Development & Roadmaps. Product Management is highly cross-functional but one of the most important relationships is with Development and helping them understand what [...]

Product Management Peer Group Topic: Buyer Journeys & Sales Alignment. Another important relationship for Product Managers is with Product Marketing and Sales when go-to-market strategies are defined. This session will [...]