Now that you’ve created great content we need to make sure it’s easy for your visitors to find it, but when they do, what happens next? Where do we send them after reading your eBook or a blog article?

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Calls to action like these, have their time and place in the Buyer’s Journey but how do you know when and where to use them for maximum impact? This month we’ll focus on optimizing your on-page content to drive more conversions and defining the path we want them to follow to quickly qualify leads and convert them to paying clients.