WEDNESDAY, FEBRUARY 2, 8:30am – 9:30am –

Marketing is a strategic function but it should be seen as a support function. We support product teams in market and customer intelligence, and customer service in customer / product messaging, but one of the most important supporting roles we play is that to the sales organization. This session will discuss how can marketing can support sales and vice versa, so that the two groups can work together to grow the company.

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