THURSDAY, FEBRUARY 18, 8:30am – 9:30am – 

Developing products and solutions without talking to potential customers is a recipe for failure.

What are the best ways to engage people for interviews and what questions should you be asking to get insights?

It takes some practice, curiosity and empathy to ask the right questions during customer conversations.

In this TechConnex Peer Group discussion, we’ll explore the steps to planning interviews and asking the right questions.

We’ll do some mini “live” interviews to practice and look at techniques you can use to analyze the transcripts for measurable insights.