The Business of your Business – TechConnex Podcast

The business of your business is a podcast that focuses on the great companies and people within York Region. We want to highlight exciting tech companies and the impact they’re making in their community. These raw and uncut sessions are designed to provide quick but high level discussions on education, key topics and challenges that people and companies are facing. We also want to have fun with our guests, so we hope that you will listen!!

The Importance of SEO to your Marketing Campaign

On the first episode, we talk with Kevin D’Arcy, CEO of ThinkFuel Marketing.
In this session, we will discuss the top 3 digital marketing tactics and how they have changed in how they need to be implemented.

LISTEN to our first episode

The Importance and Future of Smart Cities and the Technology Behind Them

In this session, we talk with Rakesh Tiku, Founder and CEO of inField Solutions Inc., a Markham based Tech Company.
Rakesh discusses the future of Smart Cities, technology and adoption!!  We also discuss Brexit.


Mark Petznick

Canadian Commercial Real Estate: What you Need to Know

In this session, we talk with Mark Petznick, SVP and Principal of Devencore, a Toronto based Commercial Real Estate Company. Mark discusses the current state of Canadian Commercial Real Estate, unknown risks potential tenants should know and some of the challenges facing the current market and landlords.


Making the Case for GRC

In this session, we talk with Mike Gibbs, CEO of SureStep Risk & Analytics, a Durham based GRC Company.
We discuss the importance of GRC no matter the size of the company, but also the future and how technology will impact GRC.


Managing Your People and Business in Our Changing Reality

In this session, our expert panel of Frank Bilotta, Maureen Campbell, Dan Condon and Marion Yoshida share their perspectives to help you manage through the challenges of this difficult and ever-changing situation; protect your business, customers and support your employees.


Rosanna Berardi

This is a quick conversation with our great friend Rosanna Berardi of Berardi Immigration Lawyers.

To give an update on the state of the American / Canadian Border.  Is the government allowing people to apply for work permits?
How are you advising companies that want to do business in the US?  How is Buffalo, NY doing during this stressful times.  Thank you Rosanna for your continued dialogue and we will check in with you in a few weeks.


How Organizations Can Do More by Slowing Down

In this session, we talk with Desi Narayanan, Partner at Building Perspective Inc.  Desi discusses taking a step back to evaluate your business and its processes. Desi will provide valuable insight to keep your business going while staying cash and mentally positive.


How to Thrive Through Challenges and Change

In this session we discuss how everyone is thriving through these challenging times and shared what we are all doing to keep yourself and your teams connected.


CEO Peer Group

Thank you for joining us for the first Virtual Tech CEO Peer Group on Friday April 3rd, 2020.  We discussed the affects of Covid-19 to your business, Government Aid, Taxation and the Global Effect this has on everybody!!

Howard Lerner CPA, of SBLR LLP leads a discussion on: COVID-19 government assistance programs and actions designed to improve cash flow and Mark Lijour of ICTC  discussed how COVID-19 and the state of the global economy affects your business,  Tips, tools and practices to move operations online and other support and programs from ICTC.

Peer Group Sponsored by: BDC


Marketing Peer Group

Overview of the Flywheel – Eliminating Silos

Walk onto the marketing or sales floor of any modern office and chances are you’ll see a funnel, hear people talking about a funnel, or be asked to draw a funnel yourself. For years, companies have structured their business strategies around the funnel — and it worked. But recently, the funnel has begun to fail marketers, salespeople, and business leaders alike. Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play.

Sponsored by: AMD


Keys to Top Sales Performance

Buying in the last few years has changed more than ever. Buyers are more educated, there are endless options, and buyers are distracted and short on time.

Sellers and sales organizations are struggling to keep up. But there are specific actions that Top performers and Top-Performing Sales Organizations take that allow them to achieve superior results.

Through the RAIN Group Center for Sales Research, we analyzed data from 472 sellers and executives from mid-size to some of the world’s largest companies to learn what they do to achieve top sales performance.

In this session learn about 5, data-backed keys to top sales performance that will help you unleash your sales potential in 2020.

  • 1 big idea—one absolute essential—that you need to perform at elite levels in sales
  • 5 keys to help you get to top sales performance
  • What the top sales organizations and sellers do to beat their sales goals
  • How to maximize your own sales motivation and unleash your sales potential
  • The 3 sales skills you and your team must possess


Driving Culture and Engagement in a Virtual Workplace- ONLINE SESSION

Driving Culture and Engagement in an organization is often seen as requiring big ideas and even bigger budgets. Most of us do not have the bandwidth for large-scale projects focused on these things alone.

Now with your entire workforce working from home, how are you driving Culture and Engagement?

Come share your grassroots initiatives, ideas and the hacks that are working for your company to define your culture and support engagement.


Valuation Theory and Investor Presentations – ONLINE SESSION

The presentation will include an introduction to valuation theory, including an overview of fundamental valuation approaches, valuations of early-stage companies and differences between price and value in a transaction.

There will also be an introduction to investor presentations, which are a crucial element of raising financing. It will include an overview of the content that should go into investor presentations, considerations for a robust analysis, and tips to capture investor attention.

Presented by Marco Lamanna, Manager, Valuation and Economics, Transaction Advisory Services and Fraser Voll, Manager at Ernst and Young.

This event is sponsored by: E&Y


Product Management Peer Group – April Session

Pricing in the Digital Era – ONLINE SESSION

Kick start your company’s path to pricing excellence. This Peer Group meeting will be 50% introduction to best practices in pricing software, software-enabled systems, and new innovation, and 50% open discussions around addressing some of your biggest challenges in pricing and offer design in a fast-paced digital era.

Scott Miller, CMA,CPA, is Founder of Miller Advisors Inc (, a boutique consultancy specializing in pricing and offer design strategies for B2B software companies.


How to start a podcast with Sergey Ross…

I will be talking with Sergey Ross of Rangle. IO and the Sergey Ross Show about what it takes to start a successful Podcast.

Please enjoy the session and hopefully there some practical information for you future Podcasters!!

Sergey Ross Show is an interview series that explores how thought leaders in business, sports & entertainment think, the psychological side of their success.


TechConnex Tech CEO Peer Group…

Tech CEO Peer Group April 2020

We discussed the following topics in an open forum this morning.

$40k loan from the Government, execution and process? Summer Student programs / what have you learned and are you using them? CERB (Canada Emergency Response Benefit) – have your employees taken advantage, if not, why not? Financial Institution Support – how have your banks reacted and what have they done to help you?

We also had Megan McElwain Vice President & General Manager & Susanna Cluff-Clyburne Senior Director, Parliamentary Affairs joining us from the Canadian Chamber of Commerce to discuss their findings and Government Program updates

The link to the Statistics Canada survey that Susanna mentioned, it is available here:


TechConnex CIO Peer Group Session Recording

In this session of the TechConnex CIO Peer Group, we will be speaking with Anthony Iannucci, CIO for the City of Richmond Hill.

Anthony will be discussing his career and journey with the TTC and his current position as CIO for the City of Richmond Hill. We will also discuss the action items Anthony and his team have faced during the Covid-19 crisis.

Anthony Iannucci has spent over 30 years creating success for organizations in transformation and continuous improvement through the development of business strategy and alignment with information technology solutions.  After a long career with North America’s third largest transit organization the Toronto Transit Commission aligning business and technology for success Anthony is currently leveraging his passion for developing and mentoring teams in leading the City of Richmond Hill through the delivery of a strategic transformation in Information Technology.

Facilitated by: Ray Gilbert & Jamal Shah of Causal Effects.


TechConnex Lunch & Learn Recorded Session

In this uncertain time, we are all worried about how we will continue to run our businesses as well as support our people as best as we can.

With more information every day and different things to think about while running your business going forward, join us from 11:00am – 12:00pm to hear from our expert panel and get different perspectives to help you manage through the challenges of this difficult and ever-changing situation; protect your business, customers and support your employees.

Our panel and topics to be addressed:

Government Economic Relief – Frank Bilotta – Partner, Tax, SBLR LLP
Cyber SecurityDominik Kawnik, President, Websdepot
Protecting your Business’s Balance Sheet against Bad Debt and Employment Practices Liability during COVID-19Peter McCabe, Technology Practice Leader, PROLINK


TechConnex Marketing Peer Group – May 2020

“What now? What should we change about our strategy, and what can go on, business as usual? If we have to make changes, where should we invest our resources and focus?

Join as we explore how COVID-19 is impacting sales and marketing performance and how we should prepare for the new normal.

This session is led by Kevin D’Arcy Founder of ThinkFuel Marketing.


TechConnex Women In Technology Peer Group – May 2020

Successes and Failures: How They Shape Your Journey!

Join Agnes Lan, Director, Business Development at Change Connect as she shares how her successes and failures have helped shape her journey.

Described as influential and inspirational by her clients and peers, Agnes Lan helps organizations grow through change.  She has a knack for breaking down complex strategies into tangible business tactics.  Leading the way in Sales Transformation for SMBs and Enterprises alike.

Hear about the lessons that Agnes has learned along the way!


TechConnex Tech CEO Peer Group Recording – May 2020
We believe many of our CEO’s & Executives would appreciate learning what others have learned and how they are executing the myriad of notifications, Government prognostications, website to access information, execution on different strategies to keep their business afloat.
We  discussed the following topics in our open forum this session morning, please enjoy.
  1. Rosanna Berardi of Berardi Law will provide an update on the current status of the American Border and Visas.
  2. Ryan Mallough and Julie Bryden of CFIB will be discussing Provincial Affairs and what is going on with the Ontario Government and the impact on business through Covid.
  3. CEWS (Canada Emergency Wage Subsidy) – have you taken advantage, if not, why not?
Proudly sponsored by: BDC
Exploit Disruption to Build a Resilient Business – Especially in a Crisis – ONLINE SESSION

Applying the hindsight that could have saved Kodak, Polaroid and Blockbuster –

Over the last 100-days, every business has been disrupted. While a few are feasting, many are fighting the threat of famine. The fates of Polaroid, Kodak and Blockbuster are all too familiar. The good news is that their experience provides us with 20-20 hindsight.

In this interactive online session, Graham Binks, CEO, primeFusion Inc., offers advice and exercises for leveraging the principles of disruption as a tool to survive the crisis and come out stronger. Aided by real-world examples, he will walk through some exercises to help you recognize new opportunities, adjust your response and navigate the course to success. By the end, you’ll be equipped to apply these lessons to your business immediately.

Graham is the author of Trusting Technology: Mastering Technology for Non-Tech Leaders and 10-Minute Reflections: Volumes One and Two.

This session is facilitated by Ray Gilbert and Jamal Shah of Causal Effects.


Moving at Startup Speed in a Regulated Environment – ONLINE SESSION

Join our guest, Eric Rogness, former Founder of Planswell as he tells the story of how they started the Planswell product, built the team and scaled it to 57 employees and a $60 million valuation.  Eric will focus on some of the key challenges and lessons they learned and then will open it up for a roundtable discussion.
These sessions are facilitated by Lee Garrison of the TPMA.

Financial Perspectives Peer Group – May 2020

Cost Reduction Strategies: Business Survival vs. Status Quo – ONLINE SESSION

How do cost reduction strategies change when your business is in a crisis?

Join Anne Falomo, Strategic Partner, Schooley Mitchell to explore different aspects of cost reduction and how to leverage them on an ongoing basis, including common practices and challenges.

These sessions are facilitated by SBLR LLP.