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Tech industry related news and information
What is a Peer Group?
What is a Peer Group? Peer groups occur in a variety of forms and touch on many different topics, regardless of whether they are online or in person, or being held for a sales team or for a group [...]
TechConnex Welcomes Our New Members
Our Members are a valuable resource and want to help each other learn and succeed in both life and business journeys. They share experiences, knowledge, best practices, business insights and expertise. We are excited to welcome the following Companies [...]
Past Articles and Resources
Maximizing Strengths and Spearheading Opportunity Report
Ottawa, September 28, 2021—Capitalizing on Canada’s strengths in AI calls for a clear and coordinated industrial AI strategy that builds on the existing Pan-Canadian AI Strategy but further prioritizes IP ownership and commercialization, AI talent development, and responsible AI principles. Budget 2021 started the process towards an AI strategy by [...]
TechConnex is recognized by Best Startup Canada
TechConnex has been recognized in three different categories by Best Startup Canada! 34 Top Information Services Startups and Companies in Markham Included in the top picks for the best Markham based information Services companies. https://beststartup.ca/34-top-information-services-startups-and-companies-in-markham/ 63 Top Consulting Startups and Companies in Markham Included in the top picks for the [...]
Aligning Product and Sales For A Better B2B Customer Experience
Defining a Sales Process is essential for Sales Management to track the status of prospects in the funnel. It’s important for Product Marketing when targeting specific content to be used in each stage. But its also critical for Product Management because optimizing it is a key success factor for growth [...]
Seven Tips for Creating a Successful Marketing Plan
Written by Roshni Wijayasinha, CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing Go-To-Market strategies for technology startups Developing a marketing plan for your company ensures you have a strategy to reach your target customers and provides a structured approach for tackling marketing implementation. As a chief marketing officer [...]
17 Reasons to Join a CEO Peer Group
“I joined a CEO group. It was a mastermind group. And, [I] started meeting with…six to eight other CEOs on a quarterly basis. And, they were all from different industries…but, it was incredible. We had all these things in common…stuff like burnout. I got to tell my story…The CEO group [...]
What Skills Should My In-House Marketing Team Have?
Executive Summary For a B2B company to successfully compete, your marketing team must embrace digital marketing and build your strategy around 12 core skills (detailed below). No single person has all 12 of these skills. Successful digital marketing requires a team. But given the often limited resources available to small [...]