Tech News
Tech industry related news and information
New Survey: What People Really Think about Hybrid Work
Over the past year, the world of work has changed dramatically as organizations across the world were forced to rethink their operations in the face of the COVID-19 pandemic. This change prompted businesses to employ new strategies and tools to [...]
Aligning Product and Sales For A Better B2B Customer Experience
Defining a Sales Process is essential for Sales Management to track the status of prospects in the funnel. It’s important for Product Marketing when targeting specific content to be used in each stage. But its also critical for Product Management [...]
How B2B Companies are adapting customer engagement strategies during COVID
At U.S. companies of various size and in different industries, B2B leaders know their customers are facing economic uncertainty and pressure to preserve cash—but customers are still seeking unexpected opportunities to strengthen their position. Our new LinkedIn-Edelman collaborative survey of [...]
Past Articles and Resources
Seven Tips for Creating a Successful Marketing Plan
Written by Roshni Wijayasinha, CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing Go-To-Market strategies for technology startups Developing a marketing plan for your company ensures you have a strategy to reach your target customers and provides a structured approach for tackling marketing implementation. As a chief marketing officer [...]
COVID-19 Impact on Employment in York Region
We are pleased to share with you the findings of "COVID-19 Impact on Employment in York Region" Business Survey that the Workforce Planning Board of York Region conducted with employers in January 2021. The purpose of the survey was to obtain their views on the impact of the COVID pandemic [...]
17 Reasons to Join a CEO Peer Group
“I joined a CEO group. It was a mastermind group. And, [I] started meeting with…six to eight other CEOs on a quarterly basis. And, they were all from different industries…but, it was incredible. We had all these things in common…stuff like burnout. I got to tell my story…The CEO group [...]
9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign
Search Engine Marketing (SEM) is built on keywords and all search marketing campaigns have two parts: Organic (SEO) Paid (PPC) Organic marketing costs you time. Paid marketing costs you money. Both costs are worthwhile in different ways: Paid creates short-term gains. Organic lifts the needle over the long-term. Together, they’ve [...]
Onward and upward: Leaving 2020 behind
21 trends that will shape the 2021 recovery The year that is drawing to a close has been an uphill battle for many entrepreneurs. Fortunately, 2021 already looks more promising, despite significant remaining challenges. This economic letter presents 21 trends that will have an impact on the economy in the coming year. READ the [...]
5 Tips to Spot Phishing Attacks
What is Phishing? Phishing scams are designed to collect personal information by luring unsuspecting employees into giving it away by convincingly impersonating well-known brands, such as Microsoft or Netflix. Their goal is to get the target user to click on a URL that leads to a fake web form that can be [...]