Tech News2020-09-28T11:15:01-04:00

Tech News

Tech industry related news and information

New Survey: What People Really Think about Hybrid Work

April 15th, 2021|Tech News|

Over the past year, the world of work has changed dramatically as organizations across the world were forced to rethink their operations in the face of the COVID-19 pandemic. This change prompted businesses to employ new strategies and tools to [...]

Aligning Product and Sales For A Better B2B Customer Experience

April 15th, 2021|Tech News|

Defining a Sales Process is essential for Sales Management to track the status of prospects in the funnel. It’s important for Product Marketing when targeting specific content to be used in each stage. But its also critical for Product Management [...]

How B2B Companies are adapting customer engagement strategies during COVID

April 15th, 2021|Tech News|

At U.S. companies of various size and in different industries, B2B leaders know their customers are facing economic uncertainty and pressure to preserve cash—but customers are still seeking unexpected opportunities to strengthen their position. Our new LinkedIn-Edelman collaborative survey of [...]

Past Articles and Resources

Seven Tips for Creating a Successful Marketing Plan

Written by Roshni Wijayasinha, CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing Go-To-Market strategies for technology startups Developing a marketing plan for your company ensures you have a strategy to reach your target customers and provides a structured approach for tackling marketing implementation. As a chief marketing officer [...]

9 Reasons Paid Search is Critical to a Well-Rounded Marketing Campaign

Search Engine Marketing (SEM) is built on keywords and all search marketing campaigns have two parts: Organic (SEO) Paid (PPC) Organic marketing costs you time. Paid marketing costs you money. Both costs are worthwhile in different ways: Paid creates short-term gains. Organic lifts the needle over the long-term. Together, they’ve [...]

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