WEDNESDAY, APRIL 9, 8:30am – 9:30am

In sales, a well-told story can help turn a hesitant prospect into a confident buyer. Customers don’t just want to hear about the features and benefits of your product or services – they want to see themselves in the solution and understand how it will work for them.
Join us as we discuss the key elements of a great sales story, how to craft a compelling narrative, and why storytelling is one of the most powerful tools in sales. How can storytelling build trust, create emotional connections, and influence decisions? Share your experiences, strategies, and tips.

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