WEDNESDAY, JANUARY 7, 8:30am – 9:30am –
How many times have you been in meetings where someone pushes the Marketing team to focus on “brand awareness” and someone else immediately counters with “we need leads NOW” and Marketing must be fully dedicated to that?
This either/or mentality is costing your organization growth.
The truth is that the most successful marketing strategies don’t choose between brand and performance; they’re designed to deliver both.
In this interactive session, we’ll challenge the false choice that keeps marketing teams stuck and share a practical framework for integration that drives real results.
We’ll explore:
* Why the brand vs. performance debate exists, and why it’s holding you back
* A simple 3-pillar framework for creating campaigns that build awareness and drive conversions
* Real examples of integrated strategies that outperformed siloed approaches
* How to design messaging, metrics, and sequencing that serve both goals simultaneously
* Common traps small and mid-sized businesses face that undermine both brand equity and short-term performance
You’ll walk away with:
* A fresh perspective on how brand and performance actually reinforce each other
* An actionable framework you can apply to your next campaign
* Insights from fellow leaders navigating the same tensions
Whether you’re under pressure to prove immediate ROI, building credibility in a competitive market, or simply tired of marketing that underdelivers on both fronts, this session will help you move beyond “either/or” thinking.
Bring your real challenges. We’ll make this interactive, practical, and immediately useful.