Product Management Peer Group
This Peer Group is for anyone responsible for helping to guide the success of a product and help make strategic product decisions.
This Peer Group is in conjunction with the Toronto Product Management Association.
Product Management Peer Group Topic: Buyer Journeys & Sales Alignment. Another important relationship for Product Managers is with Product Marketing and Sales when go-to-market strategies are defined. This session will provide an understanding of the buyer journey, why its important and how to [...]
Product Management Peer Group - January 2019 Roles & Responsibilities. Product Management in many technology companies can mean different things and the resulting role is often caught up in firefighting day-to-day issues rather [...]
Market Segmentation & Product Fit February 21, 2019 - Customer Segmentation. The foundation of almost all Product Management activities is understanding your customer and focusing on specific segments that will gain the most [...]
Product Management Peer Group Topic: Personas and Positioning. Product Management uses tools like persona profiles, "jobs to be done” and user stories to define problems, pain-points, and needs of customers before creating solutions. [...]