Product Management Peer Group
This Peer Group is for anyone responsible for helping to guide the success of a product and help make strategic product decisions.
This Peer Group is in conjunction with the Toronto Product Management Association.
Upcoming Events
Product Management Peer Group – February 2019 Session
Market Segmentation & Product Fit February 21, 2019 - Customer Segmentation. The foundation of almost all Product Management activities is understanding your customer and focusing on specific segments that will gain the most value from your solution. This session will explore a variety [...]
Product Management Peer Group – March 2019
Product Management Peer Group Topic: Personas and Positioning. Product Management uses tools like persona profiles, "jobs to be done” and user stories to define problems, pain-points, and needs of customers before creating solutions. This session will look at these tools and how they [...]
Product Management Peer Group – April 2019
Product Management Peer Group Topic: Market/Product Fit. The primary goal for a startup is the race to Market/Product Fit but established companies also need to understand it when innovating. This session will look at models for Market/Product Fit, how to get to it [...]
Past Events
Product Management Peer Group – January 2019 Introduction Session
Product Management Peer Group - January 2019 Roles & Responsibilities. Product Management in many technology companies can mean different things and the resulting role is often caught up in firefighting day-to-day issues rather [...]