Product Management Peer Group
This Peer Group is for anyone responsible for helping to guide the success of a product and help make strategic product decisions.
This Peer Group is in conjunction with the Toronto Product Management Association.
Product Management Peer Group - January 2019 Roles & Responsibilities. Product Management in many technology companies can mean different things and the resulting role is often caught up in firefighting day-to-day issues rather than working strategically to make the product a success. This [...]
Market Segmentation & Product Fit February 21, 2019 - Customer Segmentation. The foundation of almost all Product Management activities is understanding your customer and focusing on specific segments that will gain the most value from your solution. This session will explore a variety [...]
Product Management Peer Group Topic: Personas and Positioning. Product Management uses tools like persona profiles, "jobs to be done” and user stories to define problems, pain-points, and needs of customers before creating solutions. This session will look at these tools and how they [...]