Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Listen to a Recorded Version of the September 2019 Session
You can follow along with the slides as well
Peer Group Generously Sponsored By:
Upcoming Events
Making Google Analytics Useful for You
With digital marketing, everything is trackable. That being said, Google Analytics can be a real pain to navigate and setup in a user friendly way. In this session we'll walk you through how to setup common tracking and reporting elements that [...]
Running a Successful Facebook/Instagram Ad Campaign
"But my audience isn't on Facebook/Instagram" The final session of our three part series on PPC marketing will dispel myths like this and introduce you to the different types of ads, targeting, and best practices of LinkedIn Ads so you can [...]
SEO Myths you need to leave behind
To say SEO has “changed a lot” would be the understatement of the decade. As a result, marketers are faced with the challenge of educating themselves about each update, adapting their SEO strategy accordingly, and solving for any reduction in organic [...]
Overview of the Flywheel – Eliminating Silos
Walk onto the marketing or sales floor of any modern office and chances are you'll see a funnel, hear people talking about a funnel, or be asked to draw a funnel yourself. For years, companies have structured their business strategies around [...]
Past Events
13 Sales, Marketing and CRM Tools to Improve Productivity
Salespeople are expensive to recruit, hire, and train but it's often our "go to" answer for trying to increase revenue. The problem is, once we bring them onboard, we bog them down with inefficient tools, data entry requirements, and processes; they [...]
Pillar Content Strategy
Search is changing. Between algorithm changes, new search features, and more competitors than ever before, ranking on Google has never been harder. In this session we will discuss how to use the pillar content (a.k.a topic-cluster) model to craft an airtight [...]
Running a Successful Google Ads Campaign
Are you looking to throw money down the toilet? If so try jumping into Google Ads blind. The first of our three part series on PPC marketing will introduce you to the different types of ads, targeting, and best practices of [...]
Running a Successful LinkedIn Ad Campaign
LinkedIn is one of the more powerful PPC platforms for B2B sales. But like any PPC platform, you can waste a lot of money trying to figure it out. The second of our three part series on PPC marketing will introduce [...]
The Inbound Marketing Landscape
The problem persists; you understand the importance of being found online. You know how hard it is to get prospects to answer their phones. You know the old methods of prospecting are not getting you or your salespeople enough opportunities. Expensive [...]
Goal Setting and Reporting
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the [...]