Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Listen to a Recorded Version of the September 2019 Session
You can follow along with the slides as well
Peer Group Generously Sponsored By:
Creative Marketing Ideas for Tight Budgets
WEDNESDAY, October 7, 2020, 8:30am - 9:30am (ONLINE) - A small Marketing budget can go a long way with a little elbow grease and some smart planning. In this session, we’ll share some ideas on how to make the most of [...]
Marketing Trends for 2021
WEDNESDAY, JANUARY 6, 2021, 8:00am - 9:30am - The new year brings new opportunities to reach customers. In this session, we’ll discuss some of the emerging trends appearing for Marketers and how we can take advantage of new platforms, models and [...]
The Marketing Funnel
WEDNESDAY, APRIL 7, 2021, 8:00am - 9:30am - Visualizing your customer journey as a marketing funnel can be a useful exercise to help you plan which strategies to reach your customers. In this session, we’ll review examples of a simple and [...]
Product Launches and Go To Market Planning
WEDNESDAY, JUNE 2, 2021, 8:00am - 9:30am - Taking a product or service to market can be an exciting time but when over 95% of new product launches fail (according to Clayton Christenson’s Milkshake Marketing), it can be a daunting task. [...]
Past Events
13 Sales, Marketing and CRM Tools to Improve Productivity
Salespeople are expensive to recruit, hire, and train but it's often our "go to" answer for trying to increase revenue. The problem is, once we bring them onboard, we bog them down with inefficient tools, data entry requirements, and processes; they [...]
Pillar Content Strategy
Search is changing. Between algorithm changes, new search features, and more competitors than ever before, ranking on Google has never been harder. In this session we will discuss how to use the pillar content (a.k.a topic-cluster) model to craft an airtight [...]
Running a Successful Google Ads Campaign
Are you looking to throw money down the toilet? If so try jumping into Google Ads blind. The first of our three part series on PPC marketing will introduce you to the different types of ads, targeting, and best practices of [...]
Running a Successful LinkedIn Ad Campaign
LinkedIn is one of the more powerful PPC platforms for B2B sales. But like any PPC platform, you can waste a lot of money trying to figure it out. The second of our three part series on PPC marketing will introduce [...]
Making Google Analytics Useful for You
With digital marketing, everything is trackable. That being said, Google Analytics can be a real pain to navigate and setup in a user friendly way. In this session we'll walk you through how to setup common tracking and reporting elements that [...]