Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Upcoming Events
How to Be Found in the Digital World
Keyword Research & on Page SEO Now that you’ve built your marketing strategy, decided on your goals and identified your buyer personas it’s time to make sure you are being found. We’ll explore how to conduct keyword research, the difference between [...]
Building Quick Wins Without Breaking the Bank
We still need to generate revenue while your newly optimized website builds authority within the Google search rankings. Pay-per-click advertising can be an effective tool for building quick wins, but you can burn through your budget quickly if you’re not careful. [...]
Creating Content That Will Convert
Does your website speak to prospects at every stage of the Buyer’s Journey? If not, you’re missing out on the opportunity to convert those nameless website visitors into leads you can nurture.Join us as we journey through the process of creating [...]
Go from Prospect to Customer Faster
Now that you’ve created great content we need to make sure it’s easy for your visitors to find it, but when they do, what happens next? Where do we send them after reading your eBook or a blog article? Learn more [...]
Past Events
The Inbound Marketing Landscape
The problem persists; you understand the importance of being found online. You know how hard it is to get prospects to answer their phones. You know the old methods of prospecting are not getting you or your salespeople enough opportunities. Expensive [...]
Goal Setting and Reporting
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the [...]
Building Buyer Personas
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch? This session will walk you through the process of [...]
Demystifying Marketing Automation Tools
Demystifying Marketing Automation Tools Throughout the year we have talked a lot about inbound marketing, content marketing and how marketing automation tools can help streamline the process. Join us for our final session before the summer break as we break down [...]
Harnessing the Power of Video to Grow Your Business
Harnessing the Power of Video to Grow Your Business Video is a critical element of your online presence and sales funnel but most companies are doing one of two things: 1. Ignoring it (Because they don’t know where to start) 2. [...]
Google Ad Words
Google Ad Words Join us and special guest speaker, Matt Geraghty, Digital Strategist at pb+j, as we dive into the ever-evolving world of Google AdWords. Matt will discuss how AdWords can be used to facilitate growth and increase revenue. You'll learn what [...]