Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Listen to a Recorded Version of the September 2019 Session
You can follow along with the slides as well
Peer Group Generously Sponsored By:
Upcoming Events
Running a Successful Google Ads Campaign
Are you looking to throw money down the toilet? If so try jumping into Google Ads blind. The first of our three part series on PPC marketing will introduce you to the different types of ads, targeting, and best practices of [...]
Running a Successful LinkedIn Ad Campaign
LinkedIn is one of the more powerful PPC platforms for B2B sales. But like any PPC platform, you can waste a lot of money trying to figure it out. The second of our three part series on PPC marketing will introduce [...]
Running a Successful Facebook/Instagram Ad Campaign
"But my audience isn't on Facebook/Instagram" The final session of our three part series on PPC marketing will dispel myths like this and introduce you to the different types of ads, targeting, and best practices of LinkedIn Ads so you can [...]
Making Google Analytics Useful for You
With digital marketing, everything is trackable. That being said, Google Analytics can be a real pain to navigate and setup in a user friendly way. In this session we'll walk you through how to setup common tracking and reporting elements that [...]
Past Events
13 Sales, Marketing and CRM Tools to Improve Productivity
Salespeople are expensive to recruit, hire, and train but it's often our "go to" answer for trying to increase revenue. The problem is, once we bring them onboard, we bog them down with inefficient tools, data entry requirements, and processes; they [...]
Pillar Content Strategy
Search is changing. Between algorithm changes, new search features, and more competitors than ever before, ranking on Google has never been harder. In this session we will discuss how to use the pillar content (a.k.a topic-cluster) model to craft an airtight [...]
The Inbound Marketing Landscape
The problem persists; you understand the importance of being found online. You know how hard it is to get prospects to answer their phones. You know the old methods of prospecting are not getting you or your salespeople enough opportunities. Expensive [...]
Goal Setting and Reporting
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the [...]
Building Buyer Personas
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch? This session will walk you through the process of [...]
How to Be Found in the Digital World
Keyword Research & on Page SEO Now that you’ve built your marketing strategy, decided on your goals and identified your buyer personas it’s time to make sure you are being found. We’ll explore how to conduct keyword research, the difference between [...]