Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Listen to a Recorded Version of the September 2019 Session
You can follow along with the slides as well
Peer Group Generously Sponsored By:
Your 2021 Digital Marketing Roadmap
WEDNESDAY, DECEMBER 2, 8:30 am - 9:30 am - Join us as we explore how to build your marketing strategy for the coming year; including defining your roadmap, it's benefits, understanding your roadmap's audience, and more. As a lead-in for this session, be sure to check out this article on the best B2B [...]
Marketing Trends for 2021
WEDNESDAY, JANUARY 6, 2021, 8:00am - 9:30am - The new year brings new opportunities to reach customers. In this session, we’ll discuss some of the emerging trends appearing for Marketers and how we can take advantage of new platforms, models and more. Peer Group Sponsored By: REGISTER for the [...]
Why Digital Ads Should Be Part of Your Marketing Strategy
WEDNESDAY, FEBRUARY 3, 8:30 am - 9:30 am - The internet is full of ads. You see them in search results, on social media, and as banners on websites. Pay-per-click advertising can be an effective tool for building quick wins, but you can burn through your budget quickly if you’re not [...]
The Marketing Funnel
WEDNESDAY, APRIL 7, 2021, 8:00am - 9:30am - Visualizing your customer journey as a marketing funnel can be a useful exercise to help you plan which strategies to reach your customers. In this session, we’ll review examples of a simple and complex marketing funnel, and discuss what kinds of strategies [...]
Past Events
Partnering for Success
WEDNESDAY, SEPTEMBER 9, 8:30 am - 9:30 am - If you're looking to expand your digital marketing presence then this session is for you. Most SMB's cannot bring all the marketing skills they need in-house (learn more about that here) so it's not uncommon for your marketing efforts to be [...]
13 Sales, Marketing and CRM Tools to Improve Productivity
Salespeople are expensive to recruit, hire, and train but it's often our "go to" answer for trying to increase revenue. The problem is, once we bring them onboard, we bog them down with inefficient tools, data entry requirements, and processes; they end up being busy, not productive. In this session, [...]
Pillar Content Strategy
Search is changing. Between algorithm changes, new search features, and more competitors than ever before, ranking on Google has never been harder. In this session we will discuss how to use the pillar content (a.k.a topic-cluster) model to craft an airtight editorial strategy … and outrank your competitors. REGISTER for [...]