Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Marketing Trends for 2024
WEDNESDAY, JANUARY 10, 8:30am - 9:30am - The new year brings new opportunities to reach customers. In this session, led by Roshni Wijayasinha, we'll discuss some of the emerging trends appearing for Marketers and how we can take advantage of new platforms, models and more. REGISTER [...]
Past Events
ChatGPT for Marketing
WEDNESDAY, SEPTEMBER 6, 8:30am - 9:30am - We'll delve into leveraging ChatGPT for transformative marketing efforts, exploring its multifaceted use cases and providing hands-on examples of effective prompts. Through a series of live demos, you'll witness the real-time power and versatility of ChatGPT, positioning it as an indispensable tool for [...]
The Power of Storytelling – Crafting your Pitch
WEDNESDAY, OCTOBER 4, 8:30am - 9:30am - The ability to captivate your audience with compelling narratives is a game-changer. Storytelling is not just an art, it is the heart of effective marketing and an effective pitch. Discuss strategies and techniques that will help transform your pitches from mundane to [...]
Content Experience
WEDNESDAY, NOVEMBER 1, 8:30am - 9:30am - Beyond content marketing, delve into how B2B companies are creating interactive and immersive content experiences to engage their target audience, using tools like interactive whitepapers, webinars, and virtual events. REGISTER
Annual Marketing Planning Tips
WEDNESDAY, DECEMBER 6, 8:30am - 9:30am - Reviewing your marketing plan annually (at minimum) can help you Reorient your plan to your company’s new year’s goals Reflect and incorporate learnings into your future marketing efforts Optimize based on changes in your market (competitors, customers, partners, distributors, etc.) Plan for [...]
Creative Concept Development
TUESDAY, JUNE 6, 8:30am - 9:30am - Marketers must seek constant inspiration for creative ideas. In this session, we’ll review how to approach creative strategy and development, as well as review some campaign concepts and the insights behind them. REGISTER
Marketing Performance Analysis
WEDNESDAY, MAY 3, 8:30am - 9:30am - There is an abundance of Marketing data available but it can be challenging to see through vanity metrics to understand how your marketing is doing. In this session, we’ll review some common marketing KPIs and how to leverage them to optimize your marketing [...]