Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Peer Group Generously Sponsored By:
How to Leverage Your Existing Customers to Grow
WEDNESDAY, NOVEMBER 3, 8:30am - 9:30am - The cost to acquire a new customer can be high. That’s why tapping into your existing customer base can be lucrative. From upselling to cross-selling, increasing your customers’ basket size can help grow revenues in a cost-effective way. But that’s not all your [...]
Marketing Ideas That Don’t Cost Anything
WEDNESDAY, DECEMBER 1, 8:30am - 9:30am - Many Marketers are faced with a limited budget but not every marketing strategy costs money! From email marketing to public relations, there are a variety of tools that Marketers can tap into to raise brand awareness and help sales. Let’s discuss some Marketing [...]
How Marketing Can Support Sales
WEDNESDAY, FEBRUARY 2, 8:30am - 9:30am - Marketing is a strategic function but it should be seen as a support function. We support product teams in market and customer intelligence, and customer service in customer / product messaging, but one of the most important supporting roles we play is that [...]
Getting PR/Media Coverage
WEDNESDAY, MAY 4, 8:30am - 9:30am - Earned media can be one of the most cost effective and credible ways to grow brand awareness. There are many options in the market for companies to get help – from freelancers to agencies but interns and staff can assist in doing this [...]
Past Events
State of Digital Marketing
WEDNESDAY, SEPTEMBER 8, 8:30am - 9:30am - As marketers, with each year that passes, we take lessons from the previous year and apply them to our new strategy and marketing plan. The last 18 months were unlike anything we've experienced with many businesses struggling to move their strategy online overnight. Despite all [...]
How to Generate Leads through inbound Marketing in an ever Competitive World
THURSDAY, OCTOBER 21, 8:30am - 9:30am - Join us as we explore real-world strategies that SMB's can use to generate awareness, leads, and ultimately revenue. REGISTER
A Digital Marketing Guide to Getting Online
WEDNESDAY, NOVEMBER 4, 8:30am - 9:30am - How should you approach the transition to being online? Join in the discussion as we talk about a 3 stage approach: Business Strategy – Why am I doing this? The Technology – What platforms and technology are needed? Driving the Business - How [...]