Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Peer Group Generously Sponsored By:
Upcoming Events
13 Sales, Marketing and CRM Tools to Improve Productivity
Salespeople are expensive to recruit, hire, and train but it's often our "go to" answer for trying to increase revenue. The problem is, once we bring them onboard, we bog them down with inefficient tools, data entry requirements, and processes; they [...]
Past Events
The Inbound Marketing Landscape
The problem persists; you understand the importance of being found online. You know how hard it is to get prospects to answer their phones. You know the old methods of prospecting are not getting you or your salespeople enough opportunities. Expensive [...]
Goal Setting and Reporting
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the [...]
Building Buyer Personas
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch? This session will walk you through the process of [...]
How to Be Found in the Digital World
Keyword Research & on Page SEO Now that you’ve built your marketing strategy, decided on your goals and identified your buyer personas it’s time to make sure you are being found. We’ll explore how to conduct keyword research, the difference between [...]
Building Quick Wins Without Breaking the Bank
We still need to generate revenue while your newly optimized website builds authority within the Google search rankings. Pay-per-click advertising can be an effective tool for building quick wins, but you can burn through your budget quickly if you’re not careful. [...]
Creating Content That Will Convert
Does your website speak to prospects at every stage of the Buyer’s Journey? If not, you’re missing out on the opportunity to convert those nameless website visitors into leads you can nurture.Join us as we journey through the process of creating [...]