Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Peer Group Generously Sponsored By:
How Marketing Can Support Sales
WEDNESDAY, FEBRUARY 2, 8:30am - 9:30am - Marketing is a strategic function but it should be seen as a support function. We support product teams in market and customer intelligence, and customer service in customer / product messaging, but one of the most important supporting roles we play is that [...]
Getting PR/Media Coverage
WEDNESDAY, MAY 4, 8:30am - 9:30am - Earned media can be one of the most cost effective and credible ways to grow brand awareness. There are many options in the market for companies to get help – from freelancers to agencies but interns and staff can assist in doing this [...]
How to Set Up Your Marketing Team
WEDNESDAY, JUNE 1, 8:30am - 9:30am - The move from your first marketing hire to a marketing team can be nerve-wrecking. With so many permutations of marketing skills, how do you decide what skills you’ll keep in-house and what you’ll outsource, what you should look for in your key hires [...]
Past Events
State of Digital Marketing
WEDNESDAY, SEPTEMBER 8, 8:30am - 9:30am - As marketers, with each year that passes, we take lessons from the previous year and apply them to our new strategy and marketing plan. The last 18 months were unlike anything we've experienced with many businesses struggling to move their strategy online overnight. Despite all [...]
How to Generate Leads through inbound Marketing in an ever Competitive World
THURSDAY, OCTOBER 21, 8:30am - 9:30am - Join us as we explore real-world strategies that SMB's can use to generate awareness, leads, and ultimately revenue. REGISTER
How to Leverage Your Existing Customers to Grow
WEDNESDAY, NOVEMBER 3, 8:30am - 9:30am - The cost to acquire a new customer can be high. That’s why tapping into your existing customer base can be lucrative. From upselling to cross-selling, increasing your customers’ basket size can help grow revenues in a cost-effective way. But that’s not all your [...]