WEDNESDAY, MARCH 3, 8:30am - 9:30am -
More data does not automatically create better decisions. Marketing teams may report impressions, engagement, leads and campaign results while leadership is still left wondering what is contributing to pipeline and revenue.
This session will focus on building a more useful view of marketing performance. We’ll discuss the difference between activity, progress and business impact; which measures matter at different stages of growth; and how marketing leaders can communicate contribution even when perfect attribution isn’t possible.