WEDNESDAY, DECEMBER 2, 8:30am - 9:30am -
Most marketing plans begin by adding things. New channels, new campaigns, new tools and new targets are layered onto work that may no longer be producing meaningful results.
This practical year-end session will focus on what to stop, continue and prioritize. We’ll discuss how to evaluate activities when the data is incomplete, recognize work that creates motion without progress, and protect the initiatives that genuinely support growth. Participants will leave with a short list of questions to use in their own planning.