WEDNESDAY, FEBRUARY 3, 8:30am - 9:30am -
Long before a buyer books a call, they may have visited your website, reviewed your LinkedIn presence, searched for your company, asked their network or used an AI tool to compare possible solutions.
In this session, we’ll look at the credibility signals buyers use before speaking with sales, and the inconsistencies that can quietly undermine trust. Participants will consider whether their website, content, leadership presence and sales conversations reinforce the same story, and identify practical ways to strengthen the buyer’s first impression.