WEDNESDAY, FEBRUARY 4, 8:30am – 9:30am –
How Marketing Can Drive Sales Alignment Through Your CRM
We’ll explore how marketing leaders can take the lead in building stronger sales alignment using their CRM as the foundation. Using HubSpot as a practical example, we’ll discuss strategies for creating shared definitions of lead quality, establishing feedback loops, and leveraging CRM tools to bridge the gap between marketing efforts and revenue outcomes.