WEDNESDAY, MARCH 4, 8:30am – 9:30am –
AI has made it easier to generate content, but being relevant and effective still depends on how well you understand your audience.
Join Adi Gupta as he helps you understand how to use AI to better understand SME audiences and turn those insights into stronger, more effective marketing content.
Adi will discuss how AI can help uncover audience pain points, motivations, objections, and buying behaviour, and then apply that understanding to generate and refine real marketing content (LinkedIn posts, emails, and messaging) using AI. He will also walk you through an activity to help generate content.