WEDNESDAY, JANUARY 28, 8:30am – 9:30am –
Going hand in hand with your where to play choices are your how to win choices. These sum up your value proposition, competitive advantage, customer relationships, and so on. They are the aspects of your strategy that your target sees, and reacts to when making a buying decision. Will they choose you, your competition, or nothing? Why do they make those choices?
Through examples, guidelines, and reference to the Business Model Canvas as a useful tool, we will build up our own how to win choices.