Marketing Peer Group
This Peer Group is for someone that is responsible for developing a marketing strategy and co-ordinating marketing campaigns along with brand management and establishing a corporate identity.
Running the Perfect B2B Paid LinkedIn Campaign
WEDNESDAY, MARCH 5, 8:30am - 9:30am - Whether you're new to LinkedIn Ads or looking to refine your strategy, join Anna Vesuwala, GamePlan Marketing, for an insightful discussion on how to create and optimize a successful B2B LinkedIn Ads campaign. This session will provide a brief introduction to LinkedIn Ads and why they are essential for B2B marketing. We will [...]
Past Events
Marketing Trends for 2025
WEDNESDAY, JANUARY 8, 8:30am - 9:30am - The new year brings new opportunities to reach customers. In this session, led by Roshni Wijayasinha, we'll discuss some of the emerging trends appearing for Marketers and how we can take advantage of new platforms, models and more. REGISTER
Marketing and AI
WEDNESDAY, DECEMBER 4, 8:30am - 9:30am - With AI, marketing teams have significant opportunities to improve customer experience, drive efficiency and ultimately make smarter decisions to grow revenues. In this session, we’ll discuss categories and specific tools we can leverage. REGISTER
Becoming a Thought Leader: Strategies for Building Influence and Trust
WEDNESDAY, NOVEMBER 6, 8:30am - 9:30am - In today’s fast-evolving tech landscape, thought leadership is more critical than ever for standing out, building trust, and driving innovation. This session will explore the importance of thought leadership in the tech industry and provide actionable strategies for positioning yourself or your [...]
Social Selling for the Modern Marketer
WEDNESDAY, OCTOBER 2, 8:30am - 9:30am - This session offers practical strategies for leveraging social media to build authentic connections with potential clients and customers. Focusing on relationship-building, you will learn how to use authenticity to engage your network, build trust, and drive sales. Topics include social selling, creating genuine [...]
Personalization Nation: How to Make Your Marketing Feel Like a One-on-One Conversation
WEDNESDAY, SEPTEMBER 4, 8:30am - 9:30am - Join us for a discussion where our facilitator, Kevin D'Arcy, CEO of ThinkFuel, will delve into the powerful strategy of Data-Driven Personalization at Scale. We will explore how businesses can harness customer data to craft tailored marketing messages, personalized product recommendations, and unique [...]
Smarter Leads, Bigger Wins: Mastering the Art of Lead Scoring
THURSDAY, FEBRUARY 20, 8:30am - 9:30am - Lead scoring is a game-changer for businesses looking to optimize their sales and marketing alignment. By focusing on the most promising leads, you can save time, close deals faster, and increase ROI. Join Kevin D'Arcy as he discusses key factors to consider, and tools [...]