International Marketing

WEDNESDAY, SEPTEMBER 3, 8:30am - 9:30am - 

Canadian companies seeking to expand internationally, especially amid the current trade tensions with the US, face several challenges that have significant repercussions for planning and executing overseas marketing communications initiatives.

Expanding their brand globally presents tremendous opportunities, but also significant challenges.

In this session, we will discuss what it takes to succeed in international marketing, provide actionable strategies for Canadian companies to overcome them and why expertise in this area can make all the difference.

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